Primal Soles had a problem. They had a wonderful product in their hands. Cork insoles that are fully recyclable and comfortable. But their Dutch texts did not fare nearly as well as their English ones. Why? Well, the English blogs were handwritten (by me), but the translations were done automatically via Weglot. And to be honest, that made them a lot less punchy. That’s why I manually translated these English blogs into Dutch. The result was that Dutch translations shot up in Google and pulled a lot of Dutch traffic to the website.