Turtl had a challenge. Their product was obviously great. A way to enrich white papers with interactive content. Plus, they make it super easy to see what your readers are up to. Simply put, their product could do everything the PDF can’t. But many people don’t dwell on the limitations of the PDF format. So it was important that we made them do exactly that. I wrote blogs for Turtl, where I answered the questions of their target audience. And in doing so, I made sure that their audience began to realize what Turtl could do for them.
Read the blogs here!